Do you remember what Gabriel Garcia Marquez said?
“If you say that there are elephants flying in the sky, people are not going to believe you. But if you say that there are four hundred and twenty-five elephants flying in the sky, people will probably believe you.”

If you believed there was a chance that Tom Wanek was, in fact, known as “Twinkletoes Tommy,” it was likely because we claimed
it was only “in South Florida.”

Yes, specifics are more believable than generalities.

Even when they’re true.

Remember this, and you will write far more effective ads.

– Roy H. Williams