Some word-people feel it’s their duty to correct you when you use a word improperly. These people are pedantic, pointy-nose dogs determined to give you a posterior probe, pretending it’s for your own good.
I am not that sort of word-person.
The people of my tribe believe words are colored with sparkling tints of nuance and subtle shades of association.
Add white to a color and the result will be a tint of that color.
Add black and the result will be a shade.
Add both white and black and the result will be a tone.
But if you use “tint” and “shade” and “tone” interchangeably, I promise not to correct you.
The definition of a word is determined by its basic color.
The sound of a word determines its tint, shade or tone.
The sounds of words are determined by their phonemes.
Obstruent phonemes are the hard-edged sounds we associate with letters like p, b, d, t, k and g.
Sonorant phonemes are the cushiony sounds we associate with letters like l, w, r, m, n and ng.
Let’s read those lists again, but this time we’ll make the sound represented by the letters rather than saying the names of the letters themselves.
Obstruent phonemes include p, b, d, t, k and g as well as other hard-edged sounds.
Sonorant phonemes include l, w, r, m, n and ng as well as other soft-edged sounds.
The tint, shade or tone of each word we write is affected by its beginning and ending phonemes.
Those same words when spoken, however, will have their tints, shades and tones further altered by the inflection and accent of the speaker, as well as by their gestures and facial expressions and – wait for it – their “tone” of voice.
That’s right. Your “tone of voice” refers to the balance of light and dark contained in it.
Let’s listen once more to the second sentence of today’s opening paragraph. Count the hard-edged phonemes in those twenty words and you’ll find 24 occurrences of p, t, d, k and g.
Notice how they are stacked for impact:
“These people are pedantic, pointy-nose dogs determined to give you a posterior probe, pretending it’s for your own good.”
You can almost feel the point of that dog’s nose.
Choose your words
not just by their definitions,
but by their sounds.
And now I have made my own point, as well.
Roy H. Williams
Robert Frost, the Poet Laureate appointed by John F. Kennedy and arguably the most beloved author of verse in the 20th century, wrote a letter to his friend John Bartlett on July 4th, 1913, in which he said, “Remember that the sentence sound often says more than the words. It may even as in irony convey a meaning opposite to the words.”
And the wizard isn’t the only nutjob who thinks words have color. Sales trainer Mary Christensen says, “Black and white tells: color sells. Color your conversations and presentations with stories and anecdotes.”
Tom Robbins – one of the greatest writers in the history of the world – aligns himself with the wizard’s view on people who feel the need to correct you when you use a word improperly. Tom says, “Don’t trust anybody who’d rather be grammatically correct than have a good time.” More from Tom Robbins in the rabbit hole. Click the open book at the top of this page and you’re in. – Indy
The Sales Whisperer has helped thousands of salespeople sell more goods and services as they learn to enjoy the selling process so many people dread. Wes Schaeffer, a Wizard Academy alumnus, teaches you how to electrify your selling on his website, in his newsletter, on his weekly podcast and through his online mini-course. Wes believes anyone can become a better, more satisfied salesperson. Listen in as he explains his theories at MondayMorningRadio.com.