The Monday Morning Memo
is a weekly post prepared by New York Times bestselling
business author, Roy H. Williams, The Wizard of Ads.
I'm Indy, your guide in the rabbit hole.
Whether advice on advertising or a philosophical muse, you'll never have heard it before. The MMMemo is free and your e-mail address will never be shared.
If you enjoy what you see in the Monday Morning Memo Archives, take a look at Wizard Academy, a nonprofit, nontraditional business school attended by business owners, scientists, musicians, politicians and artists from every continent... except Antarctica.
The Latest Monday Morning Memo
Cost of Advertising: 2 Cents a Week - August 18, 2014
I've been writing these weekly memos for 20 years.
This is number 1,051. This week, for the first time,
I'm going to tell you about my business.
Thirty-one years ago, David Ogilvy wrote, "In some developing countries radio still reaches more people than television. Yet even there nobody really knows what kind of commercials make the cash register ring. Isn't it time somebody tried to find out?"- David Ogilvy, Ogilvy on Advertising,...