1-800-GOT-JUNK ad 2 - The Monday Morning Memo

https://youtu.be/gdokez18u5o

The director is responsible for making the ad come into existence.
As long as they don’t materially change the words of the script, the director is an ally, not an enemy.

“This Lady, of plaster and wood and paint, is one of the strong ecological factors of the town of Loreto, and not to know her and her strength is to fail to know Loreto. One could not ignore a granite monolith in the path of the waves. Such a rock, breaking the rushing waters, would have an effect on animal distribution radiating in circles like a dropped stone in a pool. So has this plaster Lady a powerful effect on the deep black water of the human spirit. She may disappear and her name be lost, as the Magna Mater, as Isis, have disappeared. But something very like her will take her place, and the longings which created her will find somewhere in the world a similar altar on which to pour their force. No matter what her name is, Artemis, or Venus, or the girl behind a Woolworth counter vaguely remembered, she is as eternal as our species, and we will continue to manufacture her as long as we survive.”

- John Steinbeck, Sea of Cortez, p. 175 - 176, (1941)

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