Never forget these 3 things:

(1.) Not all facts are helpful.

(2.) You lose sight of the big picture when you get too close.

(3.) It’s easy to deceive in the language of numbers because people think numbers never lie.

Consequently, specificity is the key to winning confidence. As Gabriel García Márquez famously said, “If you say that there are elephants flying in the sky, people are not going to believe you. But if you say that there are four hundred and twenty-five elephants flying in the sky, people will probably believe you.”