After proofreading this week’s Monday Morning Memo,
Princess Pennie challenged the wizard to name the “why” of the
Wizards of Ads, “What do they believe?”

The wizard held out his hand so I dropped his pen into it.
He wrote in big, block letters, “The Wizards of Ads believe finding
the right message matters more than finding the right customer.”

Then he said, “Ad professionals who babble endlessly about
targeting the right customer are ad professionals who can’t write.”

He gets cranky like that sometimes.