This is what the Wizards of Ads call “a partial reveal.”
It’s killing you not to see her eyes, right?
Interest is heightened not by what you include, but by what you leave out.
Likewise, we don’t define ourselves clearly when we explain what we stand for.
We define ourselves clearly when we explain what we stand against.
This doesn’t have to be negative. You can stand against poverty.
You can stand against cruelty. You can stand against child abandonment.
And when you do, you know who you are.
And so do we.