Cognoscenti Dan Roitman of Philadelphia sent this to our attention. It’s an interesting ad on multiple levels but the question I would like to pose is this: what would have been the outcome if the colors of the car and the truck were reversed? NOTE: The color of the guy’s shirt blurs him into the washed-out color of the car, but the same shirt makes him stand out boldly in front of the blood red truck.

Hey, Chevy! It’s not about the vehicle! It’s about the color! – Indiana Beagle