In the 1605 book by Cervantes, Don Quixote never meets Dulcinea. She’s never aware he exists. Yet everything he does is in her name and for her honor.
In reality, the woman he calls Dulcinea is just a common village girl named Aldonza Lorenzo. Dulcinea exists only in the mind of Don Quixote de La Mancha, who, by the way, doesn’t really exist, either. He’s just a romantic old fellow named Alonso Quijano who dreams of purpose and adventure.
Business is nothing more than a search for purpose and adventure.
If you believe otherwise, you’ve never really thought about it.