Change Management, Fri. Jan 8th.
Things are definitely changing. One option for dealing with change is to flail your arms like a drowner. Another option is to manage change with the grace of a synchronized swimmer.
– Dr. Richard D. Grant
Martinis & Marketing, Tues. Jan 12th
Hurl your enterprise forward in one epic, hard working day – you’ll have a blast with marketing geniuses Chris Maddock and Johnny Molson.
Origin Stories, Tues. Jan 26th
- Gett People to Pay Attention to the Ad — How to keep them from tuning out, physically or mentally
- Get People to Believe You — How to overcome skepticism.
- Differentiate Your Brand — How to get customers to choose you when competitors can easily copy your claims
The tool most effective at accomplishing all of these at once is the Origin Story. Create your origin story with the help of the master, Jeff Sexton.
DaVinci and the 40 Answers, Tues. Feb 2nd
Every answer to every problem is found within the 40 Principles of TRIZ. Originally created to solve engineering and design problems, the 40 Answers are now being applied to social issues and business problems. Prepare to be amazed by rocket scientist Mark Fox.