Mick’s campaigns always get attention. BIG attention. Notice how he uses 25 seconds of this 30-second ad to set up the pivotal, all-important line: “… you call Best Home Services. They always have 4 trucks standing-by, waiting for last-minute calls.”

Part of getting BIG attention is getting snarky complaints from people who believe their special role in life is to wag their forefinger and reprimand others. If you are afraid of these people DO NOT HIRE Mick Torbay. But if you are afraid of your ads being ignored, HIRE MICK TORBAY.

Before you read any further, go back and listen to that radio ad again. Try to figure out which phrase was the “objectionable” one. Make your best guess, then I’ll give you the answer on the next page.

To get to the next page, just Click the Pic of Mick. – Indy Beagle