Stephen Semple sent us this photo along with something he read:

“Now Facebook is saying, in public, that Apple’s ad changes have been a really big deal, after all. The short version, as COO Sheryl Sandberg told investors last week: Facebook’s ad targeting became less accurate because it now knows less about its users. Which means Facebook advertisers have to spend more money in the hope of reaching people on iPhones — and that Facebook advertisers, who had been used to measuring the effectiveness of their campaigns down to the penny, now have to make much-less-informed guesses about whether their ad dollars are working.”

Sounds like they are becoming an overpriced mass media company to me. 

Stephen