UX stands for “user experience,” and a deep understanding of it has allowed Satyam Kantamneni to generate hundreds of millions of dollars in additional income for his clients. Think of it this way: if you could experience your business the way your customers do, you would know exactly what to change to make it a more magnetic experience, causing customers to come back more often and from farther away. The most powerful differentiator in today’s competitive business environment is the customer’s experience. UX: Master it and win.