Wizard of Ads Matt Willis wrote a marvelous 575-word blog. Lots of people can write blogs. But a writer who can reduce his word count by 84% and say the same thing in just 94 words is an ad writer.
Shorter hits harder.
These are the 94 words:
Advertising agencies are the pythons of advertising. They measure you, size you up, and then eat you. You wanted to grow, so you hired the pythons. The pythons wanted to grow, too. So they measured your ad budget, convinced you to increase it, then took the biggest bite they could. The Wizards of Ads don’t bite. We work for a monthly salary. You increase it once per year by the same percentage your top-line grew. We double your business. You double our pay. Get out of the snake pit. Go to WizardOfAds.com
