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The Monday Morning Memo

 

Students at NYU asked the creators of South Park the million-dollar question:

“What makes a good story?”

They gave one of the best explanations of story I’ve heard:

“If we can take the beats of your outline, and the words ‘and then’ belong between those beats… you got something pretty boring.

What should happen between every beat you’ve written down is the words ‘therefore’ or ‘but.’”

They go on to say, “That gives you the causation between each beat, and that makes a story.”

Point 1:

There’s an idea in storytelling called ‘Promise, Progress, Payoff.’

Essentially, a story is a never ending cycle of promises that are paid off over the span of the story.

It’s a cycle of expectation and resolution. Cause and effect. Conflict and progress.

Point 2:

A story isn’t a bunch of random events thrown together.

A story is a series of but / because / therefore moments.

A famous example:

• Harry discovers he’s a wizard. Because of this, he goes to learn magic at Hogwarts.
• But then he learns Voldemort wants to kill him and rule the world.
• Therefore, he must find a way to defeat him.

Point 3:

The ‘But / Therefore’ concept works in layers.

You can apply it at the line level, paragraph level, or whatever your largest unit of story is – be it chapter, Act, or whatever.

I’m reminded of a Hemingway quote:

“Prose is architecture, not interior decoration.”

Great writing is intentional. It doesn’t wander. It builds upon itself.

***

Boom — that’s it!

 

“THANK YOU” to our friend Douglas Burdon
for sending this our way – Indy Beagle

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Random Quote:

“The Source of All the Confusion

Two brothers were locked out of their home, so they climbed onto the roof and entered the house through the chimney. When they crawled out of the fireplace, one of them had soot on his face, the other did not. The clean-faced brother immediately went into the bathroom and washed his face. The brother with soot on his face did not. Why?

We are confused by the actions of the brothers until we put ourselves in their shoes and see the world through their eyes.

The clean-faced brother looked at the sooty-faced brother and assumed they were both in the same condition, so he went and washed his face. Likewise, the sooty-faced brother did not know he needed to wash, because he was looking at the brother whose face was clean.

We assume that we are like other people, and that they are like us.

This is the assumption that misinformed the brothers.

This is the assumption that misinforms the salesperson.

Do you put yourself into the shoes of each customer and see the world through their eyes, or do you assume that they are like you?

Do you unconsciously assume that your customer has your financial limitations? 
Do you secretly believe that they should do what you would do?

These are the reasons you struggle as a salesperson.

You believe you are being empathetic, but you are not.

You aren’t putting yourself into their shoes; you’re putting them into yours.”

- Roy H. Williams, Nov 15, 2018

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