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Monday Morning Memo

 

Students at NYU asked the creators of South Park the million-dollar question:

“What makes a good story?”

They gave one of the best explanations of story I’ve heard:

“If we can take the beats of your outline, and the words ‘and then’ belong between those beats… you got something pretty boring.

What should happen between every beat you’ve written down is the words ‘therefore’ or ‘but.’”

They go on to say, “That gives you the causation between each beat, and that makes a story.”

Point 1:

There’s an idea in storytelling called ‘Promise, Progress, Payoff.’

Essentially, a story is a never ending cycle of promises that are paid off over the span of the story.

It’s a cycle of expectation and resolution. Cause and effect. Conflict and progress.

Point 2:

A story isn’t a bunch of random events thrown together.

A story is a series of but / because / therefore moments.

A famous example:

• Harry discovers he’s a wizard. Because of this, he goes to learn magic at Hogwarts.
• But then he learns Voldemort wants to kill him and rule the world.
• Therefore, he must find a way to defeat him.

Point 3:

The ‘But / Therefore’ concept works in layers.

You can apply it at the line level, paragraph level, or whatever your largest unit of story is – be it chapter, Act, or whatever.

I’m reminded of a Hemingway quote:

“Prose is architecture, not interior decoration.”

Great writing is intentional. It doesn’t wander. It builds upon itself.

***

Boom — that’s it!

 

“THANK YOU” to our friend Douglas Burdon
for sending this our way – Indy Beagle

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Random Quote:

“

You want a perfect example of a post-literate moment? Ponder the UN speech by President Trump this week. Even written down, it was ‘the weave’ — a series of unconnected rants and digressions, baseless assertions and unseemly insults, a stream of addled and angry consciousness with no real relationship to coherence, or reason, or persuasion.

Imagine the head of a small country standing up at the UN and saying:

“I’m really good at predicting things, you know?… I don’t say that in a braggadocious way, but it’s true. I’ve been right about everything.”

We’d all be embarrassed, no? It would go viral as a cringe clip. But since this absurd, meandering thug is the US president, we let it go.

Or consider this gem:

“In the United States we have, still, radicalized environmentalists, and they want the factories to stop. Everything should stop. No more cows. ‘We don’t want cows anymore.’ I guess they want to kill all the cows.”

If that august body was aghast, it was because few had ever witnessed, outside a comedy movie, the head of state of a country speak like that before: no dignity, no coherence, no real argument as such, just loopy madlibs and inappropriate outbursts.

The America whose values many across the world once aspired to is now, in its public posture, coarse, irrational, emotional, petty. It’s a global joke. It’s up there with a Sacha Baron Cohen performance.

“

- Andrew Sullivan, Sept. 26, 2026

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