The Spring 2025 PowerSelling Tutorial will be held on Monday, March 17, from 1pm to 5pm in Tuscan Hall on the campus of

Wizard Academy,
16221 Crystal Hills Dr.
Austin, Texas, 78737

This 4-hour seminar is available at no charge to business owners, but advertising professionals will be restricted from attending unless they are registered for the Applied PowerSelling Workshop at Wizard Academy on March 18-19. (The workshop will feature a team of Wizard of Ads partners to guide attendees who will actually develop and receive feedback on the techniques they were taught during the free tutorial.)

The following is what you will learn during the 4-hour Tutorial on March 17.

1. How to create a magnetic personality for your brand. This is what will differentiate you from your competitors. It’s easier than you think.

2. How to use personification to breathe life into all your corporate communications, beginning with your advertising.

3. How to use character banter and magical thinking to help people understand that your company has beliefs, values, motives, can make choices, and that it has life.

4. How to gather these techniques into an operating plan that will integrate this magnetic new personality into every touchpoint of your business.

5. How to measure the trajectory and momentum of your rejuvenated brand.

There will be lots and lots of examples.

Q: PowerSelling. What is it?
A: PowerSelling is an advertising technique that makes your name the one people think of first – and feel the best about – when they need what you sell.

Q: Does it work for B2B? (Business to Business)
A: Not really. B2B requires tight targeting and significantly more logic than what is required to win the hearts of the public.

Q: Does it work for Direct Response offers?
A: No. Direct Response offers are built almost entirely on features and benefits, the so-called “value proposition,” enhanced by an urgent call-to-action, usually with a final bit of “added value” if you ACT NOW. “You’ll be glad you did!”

Q: So what’s it good for?
A: PowerSelling is for products and services that have a long purchase cycle and a relatively high price tag; things like diamond engagement rings, legal services, medical services, and home services like plumbing, air conditioning, roofing, and electrical. PowerSelling is strictly B2C (Business to Consumer) and it almost always employs mass media; television or radio, with billboards added if the budget permits.