Craig Arthur is director of operations for all Wizard of Ads offices in Australia.  Here are a few uses of twitter that Craig found Trendwatching. Each of them is an example of Success Model #1: New offerings of highly desirable products at low price points.

    * Launched in San Francisco in early August 2009, Curtis Kimball's mobile Crème Brûlée Cart has attracted more than 8,000 Twitter followers, who rely on his tweets to find out exactly where he'll be, and what flavors are on the menu.

    * The Warm Cookie Radar from Specialty's Cafe & Bakery sends customers email alerts when batches of just-baked cookies have rolled out of the oven.

    * Kogi Korean BBQ sells its Korean/Mexican fusion food primarily through two trucks that are always on the move to new locations in the Los Angeles area. To know where to find them, customers must follow Kogi on Twitter.

Craig goes on to say…

Two entirely different things are being called “social media.”
One is wild and organic and comes from the customer’s experience.
The other is calculated and comes from the business owner.

Advertising is where the business owner controls the message.
Social Media is where the customer controls the message.

A business owner can jump into the social media pool and swim with his or her customers. If they're great at what they do, it can be a pleasant experience and will help build relationships. If they're lousy at what they do, they're jumping into a pool of piranhas.

I'm in the twitter pool so I can experience what it's like and discover new developments that might help my clients.

I find this pool to be full of multi-level marketers and girls of questionable character who want to share their photos.

It is a place where you can have 37,346 best friends. People you have never met, and never will. People who constantly post tweets you will never read.

Craig Arthur
Wizard of Ads Partners
Ph: (07) 4728 4866
Email: craigarthur@wizardpartners.com.au