You’ve heard the Wizard rant about how traditional retail and service
businesses are getting a little too worked up about FaceBook. If you’d
like to see an example of what he believes to be a legitimate use of
online tech for a traditional retail business, take a look at this short video.

As you can see, 90 percent is all technology.
The “10 percent” part they humanize is where they bring
the groceries to your house as soon as you get home.