The Look of 2004 It appears that 2004 will be the year that the new Wizard Academy campus will be built. Princess Pennie and I are currently choosing between 3 pieces of property – each with a spectacular view – and the smallest is 21 acres. Construction will begin as soon as we purchase the […]
The Confusion of Nemo Chapman Nemo Chapman was a teenager devoted to the South De Kalb County YMCA, “a guy down on one knee helping out a little kid, or with kids just hanging around his neck, following him everywhere he went.” When Nemo was presented with the award for Outstanding Camp Counselor, the kids […]
The Death of Hype Fourteen weeks ago I wrote you a memo that said, “The bad news is that it's going to get harder and harder to make ads work. The good news is that advertisers are going to have to become a lot more honest. The generation that will soon control the world is […]
Art Marketing Don't be confused by the title; we're not talking about “the Art of Marketing” today. We're talking about the marketing of art. Last week I wrote to you about ritual, one of the languages in Symbolic thought. Shape, color, surface and emblem are languages in Symbolic thought as well, as is the language […]
The Language of Ritual According to cognitive neuroscientist Dr. Ricardo Gattass, the 4 kinds of thought are Verbal, Abstract, Analytical and Symbolic. I believe Ritual to be one of the most powerful languages of Symbolic thought. Like myself, you probably grew up rejecting conformity with every ounce of your being. It's the mark of every […]
What's Your Story? Do you remember the pivotal moment when your foot first felt the path you walk? My moment came when Charlie Myers grasped my hand, slapped a ten-dollar bill into it and said, “I think it's a great idea and I want to help. Do it.” Then someone called his name from the […]
1963 All Over Again December, 2003: We're about to finish 1963 for the second time. Forty years is how long a true “generation” stays in power, during which time social change will be evolutionary, rather than revolutionary. But in the waning years of each generation, “alpha voices” ring out as prophets in the wilderness, providing […]
Soul Searching “Men who believe themselves to be good, who do not search their own souls, often commit the worst atrocities. A man who sees himself as evil will restrain himself. It is only when we do evil in the belief that we do good that we pursue it wholeheartedly.” – David Farland “When a stupid […]
Princess Pennie anxiously studied the program as I looked over her shoulder. “Maybe a page fell out,” I said, “maybe our names were on a page that fell out.” “No,” she answered slowly, “it's alphabetical. This is the page our names would've been on.” I reached down once more to feel the little gold buckle […]
Your Seat in the Stadium of Life Regardless of how many people suggest that you start thinking “outside the box,” it cannot in truth be done. As long as you are living within your skin, you will always be in a box. Your box is your perspective, your worldview, your schema – the sum of […]
Swimming in an Ocean of Robots “Every man with a new idea is a crank until the idea succeeds.“– Mark Twain “The dissenter is every human at those moments of his life when he resigns momentarily from the herd and thinks for himself.“– Archibald MacLeish “In every generation there has to be some fool who […]
Japanese Sunshine As Japan rose from the rubble of a devastating world war, Masaru Ibuka and his partner opened a repair shop among the broken fragments that once were Tokyo. They called their shop “Tokyo Tsushin Kogyo” and said its purpose would be “To do what others have not done.” In the years to come, […]
The Making of a Brand Rugged, strong and self-assured, John Wayne embodied the values that American males held dear in the 1940s, 50s, and 60s. In his footsteps followed Clint Eastwood (Dirty Harry,) Bruce Willis (Die Hard,) and now Keanu Reeves (The Matrix.) But America didn't love John Wayne. We didn't know John Wayne. We […]
Me and My Man Morris Do you know your company's percentage of unaided recall? In other words, what percentage of your prospective customers will think of you as a possible option when your business category is named? If less than 10 percent of your prospective customers will think of you as a possible option then […]
Eisuke's Little Girl Eisuke had a university degree in economics and another in mathematics, but his true love was his music. His wife, Isoko, was the granddaughter of Zenjiro Yasuda, the founder of the Yasuda Bank and one of the world's richest men. Zenjiro Yasuda had amassed a personal fortune of more than one billion […]
Remove Your Limiting Factor The majority of business owners say they believe in “customer service,” “service after the sale,” and “exceeding the customer's expectations.” But how many of them actually do it? Your company has a mission statement. But what are the odds that your customers could pick it out from among a dozen randomly-selected […]
Point of the Curve You've met people who stayed ahead of the curve. Perhaps you live at the curve's edge yourself – always the first to try a new thing and then the first to move on. You've also met people who drag along at the tail of the curve – always falling into step […]
Not Enough Customers? Low store traffic is only a symptom, not the disease. And if advertising could always cure the disease, then advertising would always increase traffic. But advertising doesn't always work. The traditional excuse is, “We must be reaching the wrong people.” But I've never met any wrong people, have you? Which brings us […]
Secret Hiding Place Inept at almost everything, Little Elias was ridiculed and scorned by his father virtually every day. His only place to hide was in the secret world of his mind – a place of imaginary friends too wonderful to describe. During the summer of 1918, 16 year-old Elias lied about his age to […]
New York City, 1886: As dock workers uncrated the Statue of Liberty, Richard Sears was busy launching the company that would create catalog shopping in America, John Pemberton was mixing his first batch of Coca-Cola, and Gottlieb Daimler was tightening the last bolt on the world's first automobile. But according to Manufacturer and Builder, the […]
“The bullet that caught me in the left arm had made me think. Supposing it had been my right arm and I carried my gun that side, I'd not have been able to use it. As soon as we got back to Canton I got me a second gun, another Smith and Wesson revolver, and […]
Ever wonder how some people can love an ad that you hate with a purple passion? Even the best ads miss the mark by a mile with at least half their target audience. Ads are like music; a distinctive style and message that repulses some listeners will attract others like bees to honey. These are […]
Voices of the Great Ones Click the image to hear other voices “World-class cereal-eating is a dance of fine compromises. The giant heaping bowl of sodden cereal, awash in milk, is the mark of the novice. Ideally one wants the bone-dry cereal nuggets and the cryogenic milk to enter the mouth with minimal contact and […]
“He was tall, but exceedingly lank, with narrow shoulders, long arms and legs, hands that dangled a mile out of his sleeves, feet that might have served for shovels, and his whole frame most loosely hung together. His head was small, and flat at top, with huge ears, large green glassy eyes, and a long […]
You're at a conference table half a century ago with Zora Arkus-Duntov. He's looking for a name for Chevy's sexy new sports car. Someone says “How about Corvette Stingray?” Zora says, “I like it.” Any chance of that happening today? I think not. These days someone would likely suggest that someone be brought in like […]
Tom was sent to prison for rustling cattle, poaching, extortion, robbery and attempted murder. But Tom was sneaky enough to escape from prison. Not once, but twice. Such a rascal was he that when the government began pardoning whole cellblocks full of prisoners due to overcrowding, Tom was specifically excluded by name. At age 16, […]
The ratio of extraverts to introverts in our nation is 50.5 to 49.5 percent. So why do sales trainers assume that every customer is extraverted? Extraverts like to engage you verbally, believing that dialog produces superior thinking. Consequently, the best way to keep an extravert thinking about your product is to continue talking with them […]
The business world consists of little islands in oceans of economy. Cities and regions are the islands, where merchants are affected by every layoff and expansion of a major employer. Nations are the oceans, barely navigable tides of inexorable forces. Today we examine those oceans. According to the July 17 edition of The Economist, Europe […]
We remember John Steinbeck as the Nobel Prize winning novelist of Grapes of Wrath, Cannery Row, Of Mice and Men, East of Eden, and Tortilla Flat. But we know little else about him. His too-much fame has kept us from seeing him whole. Were you aware that Steinbeck was an early champion for equal rights? […]
The prophet wanders in from the desert crying, “I have seen. I have seen. We must change.” And as the people listen with mounting interest, leadership plots to kill him. This is the way it has always been: Julius Caesar. William Wallace. Malcolm X. Robert Kennedy. Visionaries often die of wounds to the back, their […]
Abraham Maslow called it “self-actualization.” A funny term, that. I never quite understood its meaning until I realized that to “actualize” a television set is simply to press the button that activates it and turns it on. Hence, to be a self-actualizing person is to know how to activate yourself, energize yourself, turn yourself on. […]
The Sword in the Stone, Excalibur, was the symbol of everything Camelot stood for. It was the axis around which every decision revolved and it embodied all the values the people held dear. And no one could remove the sword from its place except Arthur, the true and rightful king. In business, a true and […]
Some of my best advertising strategies were never implemented because I foolishly designed them around “what I would do” if I owned my client's company. But I didn't own his company. He did. Do you want to build a reputation for creating extraordinary ad campaigns? Just follow this 2-step process: 1. Find a business owner […]
Dear Mr. Gibb, You indicated in your email that you are a journalist researching the features and benefits of a specific syndicated advertising program. Hopefully, my comments and observations will be useful to you. Or at the very least, entertaining. Let us examine the heart of the press release you forwarded to me: “[Syndicated campaign] […]
The Longest Monday Morning Memo Ever Sent and Perhaps the Least Useful But I Think You Might Like It Anyway. In The Wizard of Ads he was the hero of chapter 59, Silver Paint and a Weed-Eater. Secret Formulas revealed him as my cohort in a 2AM episode with the police entitled Specifics and Generalities. […]
“If fifty-million people say a foolish thing, it is still a foolish thing.” – Anatole France For decades we've been taught that “above the neck, there is no difference between a woman and a man.” Sadly, this is just another foolish thing that we've believed. In her new audiobook, The Natural Advantages of Women, Michele […]
Millions of people have ideas for books – plans to write books – hopes, dreams and aspirations about books, but very few of them are actually writing books. If you want to write, here is some sage advice from some of the world's great authors: “If there's a book you really want to read but […]
An email was recently passed along to me by one of my readers that said, “Some months ago you alluded to research being done that would reveal the fact that things 'you heard' were as or more effective than things you saw. In other words, the spoken word is retained more than science gives it […]
“Claims made by scientists, in contrast to claims made by movie critics or theologians, can be separated from the scientists who make them. It isn't important to know who Isaac Newton was. He discovered that force is equal to mass times acceleration. He was an antisocial, crazy bastard who wanted to burn down his parents' […]
Feynman's Pendulum Well, I did it. I actually did it. I put the lime in the coconut and drank'em both together. I put the lime in the coconut; it made me feel better. Seriously, my Nigerian pal Akintunde Omitowoju came over for lunch on Sunday and we did it together. I had heard the Harry […]
Q: I'm a 52-week radio advertiser currently reaching 32% of my area's 18-34 population with a frequency of 2.9 each week, 52 weeks in a row. (I know you teach that weekly frequency should be at least 3.0, but I figured 2.9 was close enough.) Today I have a very specific question which no one […]
When a young man asked Margaret Thatcher if she had any advice that might help him rise to his full potential, she fixed him deep in her steady gaze and said, “Stay a little bit hungry and a little bit cold.” I believe she gave him wise advice. Have you ever visited a company whose […]
When a meal, a painting, a movie or an ad seems a little flat and boring, the likely culprit is insufficient divergence. Most creators, whether chefs, artists, cinematographers or ad writers, instinctively add what “feels right” throughout the creative process. And this is why average things are average. “Feels right,” you see, is just another […]
“I just don't have the time…” What would you create if you were given 250, 14-hour days to do it? Would you write a book or screenplay? Study a complex concept? Become fluent in a foreign language? Build a ship in a bottle? It's been estimated that the average man will spend, in his lifetime, […]
You want to know how to become a world-renowned expert? It's easy, really. All you have to do is: 1. Look around until you find something that interests you. 2. Think about it a lot. 3. Make some interesting observations. 4. Have a few new ideas and form a couple of theories. 5. Put your […]
You ran an inspired series of wonderful ads. And got nothing in return. What? Like so many Sir Galahads on the quest for the Holy Grail, businesspeople continue to search with near-religious ardor for “the perfect ad campaign.” And many, when they have found it, learn that it's not enough. One of the greatest myths […]
Q:I'd like to show my support of our men and women serving overseas and would appreciate suggestions on how to go about doing this in my ads. A: Step One – think of everything that you'd like to say to our brothers and sisters who are currently in danger, far from the warmth and safety […]
When a businessperson asks, “Here's where I am right now; so what's the next step?” they expect me to be able to answer them. But I've never been able to do it. Questions about “the next step” invariably make me ask, “Where are you trying to go?” Why do so few people realize that the […]
It's ten after four in the morning and I just woke up because I finally figured it out. Forty-four years old, in my sleep, I figured it out. They called him “Sundown” because he was dim, not very bright. I could never figure out why they called him Sundown. I was 6 years old and […]
Heroes are dangerous things. Bigger than life, highly exaggerated and always positioned in the most favorable light, a hero is a beautiful lie. Did George Washington really chop down a cherry tree and then confess to his father? Could Paul Bunyan really do the work of 50 men in a day? Does billionaire Bruce Wayne […]
The recent MMMemo, 2003: Year of the Internet's Bar Mitzvah, merged with last week's memo about Boomers and Xers, can be combined with the following Transactional/Relational shopping-style analysis to give you a revealing glimpse into the future of marketing in North America. Every person has a transactional mode and a relational mode of shopping. And […]
The legendary Richard Feynman, winner of the Nobel Prize for physics, was unlike other physicists in that he didn't consider the truth to be viewable only through the micro-lens of current conditions. In fact, he laughed at the naiveté of such a perspective, saying, “Physicists like to think that all you have to do is […]
Just before the holidays, JG Tornoe received this interesting email from one of our students: Hi JG,As I was setting up this still life, arranging the tangerines around the pitcher, I was thinking of the academy and some of the concepts we learned about when one of the tangerines made its way away from the […]
Russell Taylor is a real-life example of how our society is quietly going digital. Taylor is a university-degreed geographer who is also a husband and a homeowner at the tender age of 24: “I can't believe that a city the size of Austin doesn't have a carpet cleaning company or a lawn-care service.” “What do […]
For a period of about 3 1/2 years (from late '96 to mid 2000,) the first question I was asked following every public session I taught was “What about the internet?” My answer never changed: “The internet is a baby born premature. Although she will definitely grow up to become everything you've been promised, it […]
During his time on the hot seat at Wizard Academy, author Russell Friedman made an interesting observation about coping with success: “We must reconstruct our identity with every fundamental change in our lives& Because it is not familiar, success has become an invader. We ask, 'If I became successful, how would I behave?' … The […]
Every sales presentation should answer the customer's question, “What's in it for me?” This question is often unspoken and may even be unconscious in the customer's mind, but it's always there, casting a shadow of disinterest and doubt. Most presentations are focused on the features of the product. But customers don't care about a feature […]
“The greater danger, for most of us, lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark… Lord, grant that I may always desire more than I can accomplish.” – Michelangelo “Ah, but a man's reach should exceed his grasp, or what's a […]
We live in the air and sunlight of the conscious mind. So when I wrote to you recently that the unconscious mind is an ocean, dark and deep, and that our conscious awareness is merely a sea journey on its surface, that metaphor was not chosen by accident. Our relationship to the unconscious is precisely […]
“Everybody wants to be normal, but no one wants to be average.” But isn't normal synonymous with average? Don't both words mean basically the same thing? I recently wrote to you that misunderstandings often arise from a lack of definition of terms. Likewise, the answer to today's normal/average paradox is hidden within the subtleties of […]
“Life is truly a ride. We're all strapped in and no one can stop it…. I think that the most you can hope for at the end of life is that your hair's messed, you're out of breath, and you didn't throw up.” – Jerry Seinfeld Budapest, Hungary -1910: Bertalan Gabor takes his 10 year-old […]
Misunderstandings are often the result of a lack of definition of terms. When two people define a term differently without realizing it, they can argue for hours without ever moving closer to resolution. I'll bet you've seen it happen. Bystanders exclaim, “But they're both saying basically the same thing!” Yet as long as the debaters […]
I was reading a collection of quotes recently when I discovered one that made me smile: “There is a general place in your brain, I think, reserved for 'melancholy of relationships past.' It grows and prospers as life progresses, forcing you finally, against your better judgment, to listen to country music.” – Kary Mullis I […]
Okay then, besides having a lot of money, what do rich people have in common? No, it's not intelligence or education. Look around. The world is littered with unrewarded geniuses and every store has at least one clerk with a master's degree or a doctorate. No, it's not conservatism, courage, luck or wealthy families. And […]
Why is it that when you're driving and looking for an address, you turn down the volume on the radio? Ever stopped to think about it? You can close your eyes, but you cannot close your ears. Sound is invasive, intrusive and irresistible. You hear and retain information even when you're not listening. You hear […]
Makers of miracles have magical little helpers. Is there a miracle you would like to make? Would you like to learn the magic of the elbs? Elbs are Exponential Little Bits, tiny but relentless changes that compound to make a miracle. The power of an elb lies not in its size, but in its daily […]
I named them “The Fearless Flyers” because each of them boarded an empty jet shortly after the attacks on the World Trade Center. They were Chet Young from Iowa, Dick Taylor from New Jersey, Akintunde Omitowaju from Nigeria and Dr. Kevin Ryan from Utah. It was the morning of Day Two at Wizard Academy, September, […]
From: “Brett Feinstein”Date: Wed, 9 Oct 2002 06:19:59To: “Roy H. Williams”Subject: Not sure how to track this down but… My partner, Jamie, called me today to say he had been watching theToday Show yesterday (Wednesday) and saw an interview with composer Mike Post. Post, as you may know, writes music for TV shows like Hill […]
The principal difference between a salesman and a consultant is that a salesman believes “the customer is always right.” But a consultant is paid to tell you the truth even when you don't want to hear it. People either love or hate a consultant. Ray Christensen is the preeminent producer of corporate training films in […]
I'll bet you thought Neil Armstrong said “Eagle,” didn't you? When the commander of the Apollo 11 mission announced thelunar arrival of the Beagle on July 20, 1969, the world held itscollective breath in anticipation. Today is another day like that.Well, kind of… almost…. sort of… maybe. After delays at the printer and the CD […]
Will Rogers, that most famous of Oklahomans, was once asked if he could speak for five minutes at a luncheon. “No problem,” said Will, “when do you need me to do it?” “Tomorrow at noon,” came the happy reply. “Gosh, I'm sorry, but it would take me at least a week to prepare a 5-minute […]
You've long been told, “For every action, there is an equal and opposite reaction.” But it isn't true. When a person expresses love, where is the necessary “equal and opposite reaction” then? Newton's oft-quoted third law of motion is usually true in physics, but it rarely is in business. Businesspeople who use the principles of […]
There's really no such thing as “thinking outside the box.” But we can select a different box to think in. Your box is your business model, your world-view, your paradigm. It is the framework of the metaphor that you use to make sense of the world around you. A situation is uncertain when you cannot […]
“Life is a bowl of cherries; beneath a thin layer of sweet stuff, it's mostly just the pits.” “When life hands you lemons, make lemonade.” “Plan against both the most probable and the most dangerous course of action by your competitors. Branch off and do sequential plans for these contingencies. Continuously update your intelligence on […]
The world's most widely recognized sculpture, The Thinker, would probably never have come into existence had Rodin not received encouragement from a poor Scottish lad named William Henley. The son of an obscure bookseller, William was afflicted with tuberculosis of the bone, a condition that caused him to have his left leg amputated at the […]
Have you ever heard someone singing a song and then found yourself singing it all the rest of that day? Songs are funny things, even when they're not sung to music. Sing words of victory and you'll soon start feeling triumphant.. Sing of warmth and love and feel it welling up inside you. Sing of […]
Ever notice how easily you spend money during the weekends or when you're on vacation? Carpe Diem. Enjoy the moment. Your fantasy life won't be over until you get back to the Office on Monday morning. Actually, that's not true. Your fantasy life will be over the minute you begin reviewing your grocery list of […]
Have you ever experienced a window of time in which everything went wrong simultaneously? You take a small step forward and a nail punctures your foot. You take another step, looking down this time, and bang your head on a low-hanging potted plant. It swings off its hook and falls on your other foot. You […]
In last week's memo we spoke of the duality of the universe, otherwise known as The Law of Two. Likewise, this week's memo could easily be titled, The Law of One. This Law of Singularity was powerfully communicated in the movie City Slickers when Curly, the character played by Jack Palance, shared the ultimate secret […]
“David Sklansky and Mason Malmuth are a pair of authors whose poker books revolutionized the game. They are, far and away, the best theorists and writers about poker ever. Yet reading Sklansky and Malmuth will not make you a winning poker player in tougher games. Advertising books and seminars provide a framework for thinking about […]
It happened again last week; I accidentally used the term, “third gravitating body” and was immediately asked for an explanation. Sigh. I really need to quit doing that. The unavoidable truth is that it takes at least two hours and an auditorium full of special equipment to reveal the astonishing, invisible world of third gravitating […]
“The sun did not shine. It was too wet to play. So we sat in the house all that cold, cold wet day. I sat there with Sally. We sat there, we two. And I said, 'How I wish we had something to do!' Too wet to go out and too cold to play ball. […]
More than half a million people have read the book, seen the video, or attended the seminar in which I say, “Involuntary long-term memory, or 'branding,' is dependent upon saliency (relevance of ad copy) and the ratio of ad repetition to listener sleep. Sleep erases advertising. A message of average saliency needs to be encountered […]
“Ideas are the product of connections, both logical and illogical. Effective creativity is a merger of these logical and illogical thoughts together to form revolutionary new strategies and plans. Sadly, most Americans focus only on what has already been developed by others.” – Dave Lakhani, creator of Rapid Ideation Processing and Marketing Geonomics According to […]
“The novel as we know it came into existence in the year 1740, with Samuel Richardson's Pamela. There had been novels before this, but they tended to be either fairy tales or picaresque “true narrations.” What Richardson did was to create a highly elaborate daydream about a servant girl who resists all her master's attempts […]
The following resolution was passed on June 11, 2002 in the U.S. House of Representatives: HRES 269 IH 107th CONGRESS1st Session IN THE HOUSE OF REPRESENTATIVES Mr. FOSSELLA submitted the following resolution: RESOLUTION Expressing the sense of the House of Representatives to honor the life and achievements of 19th Century Italian-American inventor Antonio Meucci, and […]
You have a great book hiding within you. So are you going to coax it out? “I'd love to write a book, but I don't know how.” Sure you do. You learned how in elementary school, remember? Words become sentences. Sentences become paragraphs. Paragraphs become chapters. Nothing to it, really. “But joining words into sentences […]
“Absent-minded professor” is a term often used to describe a person who isn't very observant. Do you have a friend who sometimes loses track of what they're doing? And even occasionally of where they are? Are you a bit that way yourself? Absent-minded professors aren't stupid; quite the contrary, they are often some of the […]
f you take pride in your rational, logical demeanor and consider yourself to be above emotional distractions, I'm afraid I've got some bad news for you. Beneath that calm, outer shell you're just as out-of-control as the rest of us. Like it or not, the human mind is so staggeringly complex that the greater part […]
I can be silent no longer. I am prejudiced concerning Jews. But my prejudice is not against them. I am prejudiced in their favor. Tulsa, Oklahoma – 1978: 20 year-old me is in need of a car. I dream of a Triumph Spitfire. Waking early one Saturday morning I scan the classifieds to see, “1973 […]
A brief overview of the situation is always valuable, so as a service to all Americans who still don't get it, I now offer you the story of the Middle East in just a few paragraphs, which is all you really need. Don't thank me. I'm a giver. Here we go: The Palestinians want their […]
One by one, ten men and Holly Buchanan had risen to tell us their names and a little about themselves. Now it was time for the distinguished, older gentleman in the back row to stand and do the same. “My name is Keith Miller and after listening to each of you tell a little about […]
One of my great joys is to monitor the online discussions between Wizard Academy graduates. From astrophysics to advertising to albino monkeys, you never know what question will be posed by one to be pondered by all. Recently, Lisa Davis stepped sideways from a discussion about Business Problem Topology to blurt out, “Is Happiness a […]
Do you remember the birth of the beagle in June, 2001*?. In much the same way that Fraser began as Diane's boyfriend in a single episode of Cheers and then went on to become a regular and then to have a show of his own, the happy little beagle has emerged from a single Monday […]
It was during the Business Topology module of the Magical Worlds curriculum that John Quarto-vonTivadar raised his shy hand and quietly asked, “Have you ever studied TRIZ?” Seeing the blank look on my face, John knew instantly that he might as well have asked, “How much should a hamster weigh?” “No, John, I've never even […]
You need some new ideas because the old ones aren't working. The time has come to reinvent your product and your company, maybe even yourself. But the only framework within which you can visualize a new system is the old system. Like a dog chasing its tail, you keep coming back to the same old […]
Branding has dominated the landscape of corporate America in recent years, but the best business minds in America predict that we'll soon be hearing that term with steadily decreasing frequency. According to analysts Joe Romano (Scull and Co.) and Eric Rhoads (Radio Ink) and Shuki Lapid (Yehuda,) CRM is the new business focus most likely […]
The student became the teacher last week when Wizard Academy graduate Bill Bergh taught me something that I had never previously realized, even though Dr. Nick Grant had explained it to me at least half a dozen times. It was one of those times when you slap yourself on the forehead and ask, “Why did […]
The left brain is your link to this physical world and the right brain is your link to the spiritual. It’s all very simple, really. It’s just a question of body and soul. Sight, sound, touch and muscular control are housed in the brain’s left hemisphere and provide your soul’s connection to physical reality. Language […]
Heads look down and hands begin to write every time I say it in a public seminar, so I always give people time to write it down. It's one of those things that's so obviously true that people are surprised they never thought of it on their own. “Bad advertising is about you, your company, […]
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