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The Monday Morning Memo

Data: Civic Science 2019 – Lots of marketers worry about brand haters. I mean, they sure seem vocal, and word-of-mouth is important. But 99% of the time, haters aren’t your biggest issue. The good folks at Civic Science surveyed over 26,000 people about their opinions of Dick’s Sporting Goods and R.E.I. (the 2nd and 11th largest sporting goods retailers in the world). It turns out, haters are usually dwarfed by the indifferent: people who have no opinion or never heard of you. So if you want to grow, go after that much bigger group of people. And chill about haters. After all, even U2 has ’em. [Thanks to Johnny Molson for sending us this extremely very cool graph. – Indy Beagle]

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Random Quote:

“For a long time I have hesitated to write a book on woman. The subject is irritating, especially to women; and it is not new. Enough ink has been spilled in quarrelling over feminism, and perhaps we should say no more about it. It is still talked about, however, for the voluminous nonsense uttered during the last century seems to have done little to illuminate the problem. After all, is there a problem? And if so, what is it? Are there women, really? Most assuredly the theory of the eternal feminine still has its adherents who will whisper in your ear: ‘Even in Russia women still are women’; and other erudite persons – sometimes the very same – say with a sigh: ‘Woman is losing her way, woman is lost.’ One wonders if women still exist, if they will always exist, whether or not it is desirable that they should, what place they occupy in this world, what their place should be…”

- Simone de Beauvoir, Introduction: The Second Sex (1949)

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