STEP ONE: Enter an already crowded category that is in decline.
STEP TWO: Completely ignore the trend toward e-commerce.
STEP THREE: Give the company a name and a logo that contradict the product.
STEP FOUR: Bring the made-to-order food concept of Subway and Chipotle into the donut business.
THE RESULT: a mega-success of more than 100 stores spreading rapidly across 13 states. Welcome to Duck Donuts. Roving Reporter Rotbart will begin his investigation of Russ DiGilio’s surprising success the moment you arrive at MondayMorningRadio.com