If you needed more proof that a Burgundy boom is upon us, this big bottle is it.

A rare methuselah of 2002 Domaine de la Romanée-Conti sold for an astonishing $398,400 at Acker’s Hong Kong auction over the weekend, setting a new world record in the process.

The sale, which attracted more than $12 million in full, comprised a sizable collection of DRC and Leroy that together was responsible for some 45 percent of the revenue and more than 100 new world records. It comes shortly after the auction house posted $25 million in September sales, and is further proof that global demand for the famed French red is accelerating at a dizzying rate.

“We are in the midst of a momentum and a market I have not seen in 25 years of doing wine auctions,” Acker’s chairman John Kapon said in a statement. “The Burgundy market is literally doubling right before our very eyes.”