NOTE FROM ROY: A young woman asked me during the Beagle’s Rescue Party how to write better ad copy for her listings on eBay. I told her to buy an old copy of Ogilvy on Advertising, “one of the five truly groundbreaking books on advertising.” Glen (above) was one of several people who wrote to ask for the names of the other four books.
I’m sure there are books you feel to be superior to these.
I, however, consider these books – some of which are obscure and
all of which are dated – to be the ones that advanced the art of advertising by the greatest leaps. Please don’t ask me to account for any books not on this list that you feel should be here. Let their absence from this list forever be a conundrum, an enigma, an unresolved mystery in your mind.
Maybe I never heard of the book.
Maybe I own a copy but have never read it.
Maybe I’ve read it but disagree with it.
Maybe I read it and liked it, but forgot about it,
which, when you think about it, should disqualify the book anyway since it has thus been proven to be “forgettable.”
Continue down the rabbit hole to read Wizzo’s list. – Indy