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The Monday Morning Memo

When we bought Gracilla for the Garden of Joy at Wizard Academy, we had no idea that she was precisely the image used by the Coahuiltecan people 2,500 years ago in their “White Shaman” cave painting to represent Wednesday Mountain, the plateau on which she now resides. The sculptor of Gracilla, Aaron Royal Mosely, likewise had no idea.

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“Particle Conflict is the way to make a brand interesting. Achieve this by adding an element that doesn’t belong, but fits.

Symbolic Thought is how to make a brand meaningful. Create this by linking the unknown to the known.

Procedural Memory is the key to your brand being automatically remembered. Accomplish this through Salience x Repetition.”

- Roy H. Williams

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