Dateline: Austin, Texas

Headline: Mickey Kennedy Has Spent 25 Years Helping Small Businesses Write and Distribute News Releases

Body:  Mickey Kennedy believes small businesses should not have to pay exorbitant prices to write or distribute news releases. In October 1998, he launched a news release service that has since provided hundreds of thousands of small businesses the media reach that the giant public relations newswires offer at a fraction of the cost. As Mickey tells roving reporter Rotbart, the key to news release success is knowing what will and what won’t capture the imagination of influential journalists.