MMRadio Mickey Kennedy - The Monday Morning Memo

Dateline: Austin, Texas

Headline: Mickey Kennedy Has Spent 25 Years Helping Small Businesses Write and Distribute News Releases

Body: Mickey Kennedy believes small businesses should not have to pay exorbitant prices to write or distribute news releases. In October 1998, he launched a news release service that has since provided hundreds of thousands of small businesses the media reach that the giant public relations newswires offer at a fraction of the cost. As Mickey tells roving reporter Rotbart, the key to news release success is knowing what will and what won’t capture the imagination of influential journalists.

“Demand for office space has slumped. Lease signings in the first eight months of the year were about half of what they were a year earlier. That is putting the office market on track for a 20-year low for the full year. When companies do sign, many are opting for short-term contracts that most landlords would have rejected in February.

At stake is New York’s financial health and its status as the world’s corporate headquarters. There is more square feet of work space in the city than in London and San Francisco combined, according to Cushman & Wakefield, a real estate brokerage firm. Office work makes up the cornerstone of New York’s economy and property taxes from office buildings account for nearly 10 percent of the city’s total annual tax revenue.

What is most unnerving is that a recovery could unfold much more slowly than it did after the Sept. 11 attacks and the financial crisis of 2008. That’s largely because the pandemic has prompted companies to fundamentally rethink their real estate needs.”

- Julie Creswell and Peter Eavis, The New York Times, September 8, 2020 – Covid 19

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