Zeynep Ekemen is the founder of a company that sells antimicrobial film for high-touch areas, such as door handles, elevator buttons, and staircase rails. A few years ago, sales of her product took off like a rocket… then fell like a rock when Covid was no longer part of the daily news. Listen and learn as Zeynep explains to roving reporter Rotbart how she is turning her rock into a rocket again. What comes down can always go back up at MondayMorningRadio.com!