According to Gino Wickman, many entrepreneurs have no business running their own businesses. In a no-holds-barred conversation with roving reporter Rotbart, Gino Wickman draws a sharply pointed line between those who have what it takes to succeed in business and those who never will, no matter how hard they try. Wickman lists the ingredients of success and failure, defines the attributes of successful entrepreneurs, advises founders on how to avoid common mistakes, and suggests alternatives for those he believes are not equipped to own and grow their own businesses. Listen and decide if you agree, or disagree.