Can you teach yourself and your colleagues to generate great ideas — ideas actually worth pursuing? Robin Landa has been studying where breakthrough ideas come from — so-called ideation —  and she can explain how anyone can conjure concepts that will be REVOLUTIONARY.

Robin tells roving reporter Rotbart, “There are three ‘Gs’ that underlie every worthwhile creation.” Want to know what those Gs are? Click the play bar and get this party started!