Stephen Semple, an internationally respected marketing wizard, says that if you want your advertising campaigns to attract large numbers of new customers and generate plenty of sales, you need to rip a page from the playbooks of Google, Amazon, eBay, and Airbnb. Where are these cutting-edge Titans shifting their promotional dollars? To radio and television advertising, direct mail, and billboards. Why are major online businesses using traditional media so heavily? Stephen has a3-word explanation: “Because it works.” Better still, Stephen tells roving reporter Rotbart that old-school media offer greater control over messaging at inexpensive pricing when compared to online advertising. Listen and learn.