“Running a big company is like running a zoo, and that’s good news!” Terry Rich led the Des Moines Zoo from a $600,000 deficit to profitability. He did this by focusing on the visitor experience and creating innovative events to attract new customers. Rich was then asked to take over as CEO of the Iowa Lottery. Soon, he was president of the North American Lottery Association and a Powerball board member. Listen and learn as Terry fascinates roving reporter Rotbart and deputy Maxwell with colorful anecdotes about how he discovered the hidden value in elephant poop. Find out  how he cracked the largest lottery fraud in US history. Turn up the volume when he talks about action plans that you can use.