Does the personality of your website reflect the personality of your brand? Websites have existed for almost three decades. Yet precious few websites are aligned with that company’s advertising, social media, and point-of-sale experience. And even fewer websites incorporate language that appeals to each of the four major personality types. Vi Wickam, a digital ad strategist of the highest order, optimizes websites to deliver more leads, more sales, and happier customers. A longtime Wizard of Ads partner, Vi has agreed to share several of his most valuable beliefs, one of which is this: No website is ever complete. Listen, learn, and elevate your online presence.