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The Monday Morning Memo

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December 31, 1970

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“In the 1950s, consumer packaged goods companies like Procter and Gamble, General Foods and Unilever developed the discipline of brand management, or marketing as we know it today, when they noticed the quality levels of products being offered by competitors around them improve. A brand manager would be responsible for giving a product an identity that distinguished it from nearly indistinguishable competitors.“

- The Atlantic, in a 2011 piece titled, “How Brands Were Born: A Brief History of Modern Marketing.”

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