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The Monday Morning Memo

Is Happiness a Reasonable Goal?

April 29, 2002

One of my great joys is to monitor the online discussions between Wizard Academy graduates. From astrophysics to advertising to albino monkeys, you never know what question will be posed by one to be pondered by all. Recently, Lisa Davis stepped sideways from a discussion about Business Problem Topology to blurt out, “Is Happiness a Reasonable Goal?”

Several students responded to Lisa's question. Among them, Russell Friedman, who wrote:

“Many years ago I watched a Firing Line TV special with William F. Buckley, in a long one-on-one interview with Malcolm Muggeridge, the famous English Journalist/Philosopher/Religionist. They had an hour-long intellectual discussion about 'happiness.' I sat on my couch, getting more and more frustrated as I listened to the two of them pontificating on 'happiness.' When I could take it no longer, I grabbed a pen, and the envelope of an old piece of mail that was lying on the coffee table, and I wrote the following words: 'Happiness is how I live my life. Happiness is an action, not a result.'”

'The writer referenced below, Jo Coudert, came to parallel conclusions. I have watched people miss happiness because they didn't realize they already had it. And I have known way too many people who were focused on how they would feel when and if they became 'happy.' Of course, they were disappointed, because, 'Happiness is not really a feeling,' again as stated below it is more of a by-product than a product. Goals are good, sometimes, but as in the case of happiness, they can cause us to live 'out-of-the-moment,' which is never okay. Thus, 'I will be happy when… [fill in the blank]' …is the great illusion. The fact is, if I am not happy now – I will not be happy when I get rich – I will not become happy when I lose 40 pounds – I will not be happy when I get married – and on and on and on.”

'I was pleased to read what Lisa said about enjoying this kind of interaction as different to the topology stuff. I too, like being able to go back and forth in this area.”

Russell

Russell's answer reminded me of a couple of quotes I had tucked away on my computer:

'This is my depressed stance. When you're depressed, it makes a lot of difference how you stand. The worst thing you can do is straighten up and hold your head high because then you'll start to feel better. If you're going to get any joy out of being depressed, you've got to stand like this.” – Charlie Brown

“Whenever I feel afraid, I hold my head erect, and whistle a happy tune, and no one will suspect I'm afraid.” – Anna, in The King and I, by Rogers and Hammerstein

Just as actions can be the product of feelings, feelings can also be the product of actions. So… if how you're going to feel later is determined by the actions that you take now, what actions are you going to take? You know what you need to do. Are you going to do it?

Roy H. Williams

PS – We don't stop playing because we grow old. We grow old because we stop playing.

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Random Quote:

“

In 2020, the NIKE brand team shifted from brand marketing to digital marketing and from brand enhancing to sales activation. All in.

Because of that, the CMO of that time made a few epic moves:

  1. shift from CREATE DEMAND to SERVE AND RETAIN DEMAND, which meant that most of the ad spend was directed to those who were already Nike consumers (or “members”).
  2. massive growth of programmatic advertising investment (as of 2021, to drive traffic to Nike.com, Nike started investing in programmatic advertising and performance marketing at double or more of the share of resources usually invested in the other brand activities). For sure, the former CMO was ignoring the growing academic literature around the inefficiencies of investment in performance marketing/programmatic advertising, due to frauds, rising costs of mediators and declining consumer response to those activities. Things that were suggesting other large B2C companies – like Unilever and P&G – to reduce those kind of DC investments in the same exact period… Because of that, Nike invested a material amount of dollars (billions) into something that was less effective but easier to be measured vs something that was more effective but less easy to be measured. In conclusion: an impressive waste of money.

“

- Peter Yang

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