Five years before Teddy Roosevelt led the Rough Riders, Simon Schiffman stepped off the train to stretch his legs. He saw a little jewelry store for sale, bought it, and the train went on without him. Simon kept the fine quality jewelry but he put the lower-quality stuff on the sidewalk with a sign that said, “Take it at your own price. This is not what we’ll be selling.” I’m Lane Schiffman, and I believe my great-grandfather would be proud to know we still embrace the standards he gave us one hundred and twenty-five years ago. Schiffman’s. Because wonderful women deserve wonderful jewelry.