Do you remember what Jerry Seinfeld said about “making a charm bracelet”? Essentially, you notice a connection between two things, and then you add other things that have a similar connection.

Steve Jobs and Brian Sanderson agreed that this was the essence of creativity.

Jesse Case saw a connection between two things and then made a charm bracelet that took him into the world of fantasy, where lives King Arthur, Excalibur, and the elves, dwarves, hobbits, and men of Middle Earth: “I have the Memory Mattress and the Gravity Blanket. Once I acquire the Pillow of Time and Duvet of Truth, I can do The Summoning.”