This weeks ads - The Monday Morning Memo

If this week’s ads are driving this week’s traffic, your ads are transactional.

If all your ads collectively are driving this week’s traffic, your ads are relational.

“If a man writes clearly enough, anyone can see if he fakes. If he mystifies to avoid a straight statement, which is very different from breaking so-called rules of syntax or grammar to make an effect which can be obtained in no other way, the writer takes a longer time to be known as a fake and other writers who are afflicted by the same necessity will praise him in their own defense. True mysticism should not be confused with incompetence in writing which seeks to mystify where there is no mystery but is really only the necessity to fake to cover lack of knowledge or the inability to state clearly. Mysticism implies a mystery and there are many mysteries; but incompetence is not one of them; nor is overwritten journalism made literature by the injection of a false epic quality. Remember this too: all bad writers are in love with the epic.”

- Ernest Hemingway, Death in the Afternoon, p. 54

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