Let’s be honest, you can’t always answer the phone
and that is especially true if you are a small owner-operated business.
I work with a client just like this in Canada. Stadium Property Stars.
The owner is awesome, works very hard and loves his customers. He makes every effort to answer every single call without letting it go to voicemail. God bless him, he tries. Unfortunately, he misses some. He always feels like he lets his customer down a little when it goes to voicemail.
Well, Mick Torbay, a fellow Wizard of Ads partner, has a solution for those times when you just can’t make it to the phone, but want to keep your customer thinking and feeling positive about you. Mick writes and records magical outgoing phone messages.
Each one is a mini, completely made up story that shows off the lighthearted side of Stadium Property Stars. They tell everyone about Mick’s crazy messages. The best part is they have people calling now that hope the phone doesn’t get answered so they can listen to the newest one. Some of these callers have even become new customers.
Mick’s storyful messages are keeping customers happy even though their calls were not answered. So happy in fact, that those that hear the voicemail are sharing them with others and laughing along with the owner when he calls them back.
So, Indy, what do you think? I have attached the last few of Mick’s messages for Stadium Property Stars. Take a listen, you won’t be sorry.